Name
Dr. Joseph Amaechi Anyadighibe
DepartmentMarketing
DesignationLecturer II
EmailAbout Dr. Joseph Amaechi Anyadighibe
Dr Anyadighibe, Joseph A. was employed as an academic staff into the Department of Marketing, University of Calabar in 2013 as Assistant Lecturer. He attended University of Calabar, Calabar where he obtained B.Sc., M.Sc., and Ph.D in Marketing (2006, 2012 and 2017 respectively). He has published in both local and international journals and books chapters. Dr Anyadighibe, Joseph A. has participated in many conferences where he has made presentations. He has supervised many undergraduate students project. He is currently the Examination Officer and Academic Adviser in the Department of Marketing. Also, he is the chief examination officer of National Institute of Marketing of Nigeria (NIMN), Calabar branch. He is a member of the following professional bodies: National Institute of Marketing of Nigeria (NIMN), Nigerian Institute of Management (NIM) and Portfolio and Debt Management. His area of specialization in marketing include: Service marketing (Financial service marketing and Health marketing), Product and brand management, and International marketing.
| S/N | Qualification | School Atttended | Started | Finished |
|---|---|---|---|---|
| First School Leaving Certificate (FSLC). | Sister Lovina International Nursery School, Calabar, Cross River State, Nigeria. | 1985 | 1989 delete_forever | |
| Senior Secondary School Certificate (SSCE). | Government Secondary School Henshaw Town, Calabar, Cross River State, Nigeria. | 1989 | 1994 delete_forever | |
| Bachelor of Science (B.Sc.) in Marketing | University of Calabar, Calabar, Cross River State, Nigeria. | 2001 | 2005 delete_forever | |
| Master of Science (M.Sc) in Marketing. | University of Calabar, Calabar, Cross River State, Nigeria. | 2009 | 2011 delete_forever | |
| Doctor of Philosophy (P.hD) in Marketing. | University of Calabar, Calabar, Cross River State, Nigeria. | 2012 | 2016 delete_forever |
| S/N | Publication |
|---|---|
| Anyadighibe, J. A., Akpan, J. S., & Asuquo, E. B., (2019). Effects of Sales representatives training and motivation on sales performance of service marketing firms in Calabar, Cross River State, Nigeria. International Journal of Economics and Business Review, 7(9), 19-28 | |
| Awara, N. F., Udoh, E. G., & Anyadighibe, J. A., (2018). Information technology tools and supply chain performance of online retailers in Calabar. Global Journal of Social Sciences, 17(1), 55-57. | |
| Awara, N. F., Anyadighibe, J. A., & Bassey, F. O., (2017). Factors influencing differential pricing strategy of hoteliers in Calabar Metropolis, Cross River State. AKSU Journal of Management Sciences (AJOMAS), 2(1), 100 -110. | |
| Awara, N. F., Anyadighibe, J. A., & Ogbidi, J. B., (2016). Public private partnership (PPP) and effective healthcare services delivery in Cross River State, Nigeria. Nigeria Journal of Business Administration, 14(1 & 2), 38 - 59. | |
| Awara, N. F., & Anyadighibe, J. A., (2016). University of Calabar off-campus students’ population growth and accommodation quality on the cost of housing in Calabar Municipality, Cross River State. AKSU Journal of Management Sciences (AJOMAS), 1(1), 44 - 52. | |
| Anyadighibe, J. A., Sunday, I. E., & Awara, N. F., (2015). The impact of job security on employees’ performance, job satisfaction and management-employee relations of selected service marketing firms in Calabar Metropolis. Journal of Global Economics, Management and Business Research, 2(3), 164 -170. | |
| Awara, N. F., Anyadighibe, J. A., & Ikpeme, E. E., (2014). Enhancing service quality of the Nigerian secondary school education in the 21st century. International Journal of Entrepreneurial Development, Education and Science Research, 2(1), 278 - 290. | |
| Ezekiel, M. S., Anyadighibe, J. A., Awara, N. F., & Ndem, S. E., (2014). Micro-macro marketing and its impact on the Nigeria economy: A conceptual review experience. International Journal of Economics, Commerce and Management, 11(7), 1 -10. | |
| Anyadighibe, J. A., Ezekiel, M. S., & Awara, N. F., (2014). Consumers’ brand loyalty and cigarette consumption in Calabar, Cross River State, Nigeria. ELK Asia Pacific Journal of Marketing and Retrial Management, 5(4), 1 -13. | |
| Awara, N. F., & Anyadighibe, J. A., (2014). An appraisal of strategies and challenges of services marketing in a globalized business, environment. International Journal of Managerial Studies and Research (IJMSR), 2(9), 32 - 40 | |
| Anyadighibe, J. A., Awara, N. F., & Esu, B. B., (2014). The impact of personal selling on the productivity of selected banks in Calabar Metropolis. International Journal of Development and Sustainability, 3(8), 1697-1708. | |
| Esu, B. B., & Anyadighibe, J. A., (2014). Social media micromarketing and customers’ satisfaction of domestic airlines in Nigeria. American Journal of Tourism Research, 3(1), 9 - 21. | |
| Anyadighibe, J. A., Ezekiel, M. S., & Awara, N. F., (2014). Customer satisfaction and social media driven micromarketing: An empirical evidence. International Journal of Business and Management, 8(1), 32 - 36. | |
| Ezekiel, M. S., Anyadighibe, J. A., & Ndem, S. E., (2014). The effects of packaging on consumer choice of cosmetic products: A case of University of Calabar community. International Journal of Economics, Commerce and Management, 11(4), 1 - 11. | |
| Basil, G., Ezekiel, M. S., Anyadighibe, J. A., & Edward, A., (2014). An empirical study of the impact of non-store retailing on consumers’ satisfaction in Calabar Metropolis, Nigeria. American International Journal of Contemporary Research, 4(12), 46 - 57. | |
| Awara, N. F., & Anyadighibe, J. A., (2014). The relationship between customer satisfaction and loyalty: A study of selected eateries in Calabar, Cross River State. Interdisciplinary Journal of Contemporary Research in Business, 5(9), 110 - 125 | |
| Anyadighibe, J. A., Awara, N. F., Ezekiel, M. S., & Eneh, S. I., (2014). Problems affecting managers job performance in government parastatals: Cross River State Water Board. European Journal of Business and Management, 6(6), 67 - 97. | |
| Anyadighibe, J. A., & Awara, N. F., (2014). Port automation and performance: A study of Nigeria Port Authority (NPA) Calabar, Cross River State, Nigeria. International Journal of Management Sciences, 3(9), 636 - 650. | |
| Anyadighibe, J. A., Ezekiel, M. S., & Awara, N. F., (2014). Macromarketing and economy development of Nigeria: A conceptual review. Global Journal of Management and Business Research: E Marketing, 14(6), 17 - 20. | |
| Awara, N. F., & Anyadighibe, J. A., (2014). Factors influencing banks’ implementation and consumers’ acceptance of e-banking of selected commercial banks in Calabar, Cross River State, Nigeria. International Journal of Managerial Studies and Research (IJMSR), 2(9), 1-13. | |
| Ezekiel, M. S., Eze, J. F., & Anyadighibe, J. A., (2013). A study of marketing information system (MIS) as a contributory factor in the performance of selected transport companies in Calabar Metropolis. American Journal of Tourism Research, 2(2), 154 -159. |
| S/N | Grant | Currency/Amount | Grantor | Date |
|---|---|---|---|---|
| TETfund Institutional Based Research grant for Dr. Nsobiari Festus Awara and Dr. Anyadighibe Joseph Amaechi. | Naira 2000000 | TETFUND | 2019-06-10 | |
| TETfund Institutional Based Research grant for Dr. Maurice S. Ezekiel and Dr. Anyadighibe Joseph Amaechi. | Naira 2000000 | TETFUND | 2019-06-10 |
| S/N | Conference | Description | Started | Finished |
|---|---|---|---|---|
| Nigerian National Conference on Sustainable Development the Nigerian Question? Policy issues, challenges and prospects for sustainable development in the 21st Century. Held at Rivers State University of Science and technology, Port Harcourt, Rivers S | Awara N. F., Anyadighibe, J. A. & Ikpeme, E.E. (2014) “Enhancing service quality of the Nigerian secondary school education in the 21st century | 2014-07-23 | 2014-07-25 | |
| The 3rd African Regional Research Conference on Inclusive & Integrated Development Strategies: Strategies for Diversification and Sustainability of the African Economy. Held at the International Conference Centre, University of Calabar, Calabar, Cros | (a) Awara N. F. & Anyadighibe, J. A. (2014) An appraisal of strategies and challenges of services marketing in a globalized business environment.. (b) Awara N. F. & Anyadighibe, J. A. (2014) Factors influencing banks’ implementation and consumers’ acceptance of e-banking of selected commercial banks in Calabar, Cross River State, Nigeria. | 2014-09-18 | 2014-09-19 | |
| The 4th Nigerian Strategic Conference on Governance and Sustainable Development: Anxieties of Democracy: Advancing a Strategic framework for Nigeria. Held at the Ministry of Finance Conference Hall, Calabar, Cross River State, Nigeria, | (a) Awara N. F., Ogbidi, J. B., & Anyadighibe, J.A., (2015). Sustainable culture and tourism practices through infrastructural improvement in Cross River State, Nigeria.. (b) Awara N. F., & Anyadighibe, J. A. (2015). Public private partnership (PPP) and effective healthcare service delivery in Cross River State, Nigeria. | 2015-08-27 | 2015-08-28 | |
| Marketing Educators’ Conference of the National Institute of Marketing of Nigeria on Hospital and Tourism Marketing in Nigeria: Marketing Education and Professionalism in Africa: The Town and Gown Linkages. Held At International Conference Centre, | (a) Awara N. F., Anyadighibe, J. A. & Okon, E. (2015).The utilization of quality business education services and the performance of students in Calabar Metropolis. (b) Awara N. F., & Anyadighibe, J. A. (2015). An evaluation of the causes of consumer dissatisfaction of telecommunication services in Cross River State. (c) Awara N. F., & Anyadighibe, J. A. (2015). Effect of the University of Calabar student population growth on the cost of housing in Calabar Municipality, Cross River State.. | 2015-11-04 | 2015-11-06 | |
| The 6th International Scientific Research Conference on Inclusive & Professional Training of Researchers. Held at MBA Auditorium MBA Complex, Lagos State University, Nigeria | Awara, N. F., Awara, J. N., & Anyadighibe, J. A., (2017). Strategic leadership and good governance: Panacea for ending Nigeria’s dependence | 2017-03-22 | 2017-03-24 | |
| The 11th National Conference of The Academy of Management Nigeria. Theme: Service delivery for a new Nigeria. Held at Nnamdi Azikiwe University, Awka, Anambra State, | Awara, N. F., Ufot, J. A., & Anyadighibe, J. A., (2017). Public policy on the growth and customer satisfaction of telecommunication services in Nigeria. | 2017-10-25 | 2017-10-26 | |
| The 12th National Conference of The Academy of Management Nigeria. Theme: Leadership, security and national development. Held at Nile University of Nigeria, Abuja, | Awara, N. F., Bassey, F. O. & Anyadighibe, J. A. (2018). Strategic safety and security decisions and customers’ patronage of hotels in Calabar, Cross River State. | 2018-10-24 | 2018-10-26 | |
| The 8th International Conference of Accounting and Finance Research Association. Theme: Governance and national development. The role of accounting and finance. Held at the International Conference Centre, University of Calabar, Calabar, Cross River | Awara, N.F., & Anyadighibe, J.A., (2018). Quality management and the marketing of financial services in Nigeria. | 2018-11-04 | 2018-11-06 |