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Name

Dr. Presly Ogheneruke Obukoadata

Department

Mass Communication

Designation

Associate Professor

Email

[email protected]


About Dr. Presly Ogheneruke Obukoadata


S/N Qualification School Atttended Started Finished

S/N Publication
Obukoadata, O. P. (2018). Between media frames and objectivity of content presentation of the Goodluck Jonathan’s policy thrust: Narratives from select media. Novena Journal of Communication, 5:63 - 73.
Obukoadata, P. O. (2017). Burden of media power in the process of development and democracy. Novena Journal of Communication, 3: 211-224.
Obukoadata, P. O., Akpan, E., Uduma, N. E. & Mboso, A. (2016). Thematic narratives in political parties’ advertisements and voters' decision in the 2015 electioneering campaigns. The Nigerian Journal of Communication, 13 (1), 79-102.
Obukoadata, P. O. & Enam, V. (2016). Reflective Images of media frames, objectivity and presentation of Boko Haram insurgency in select newspapers. AKSU Journal of Communication Research, 1 (1), 103–120.
Obukoadata, P. O. (2015). Rescaling brand equity among consumer goods: Implications for producers. Journal of Communication and Media Research, 7 (2), 245 - 259.
Akpan, I., Rishante, J. S. & Obukoadata, P. O. (2015). Diffusion Modeling: A Study of the Diffusion of “Jatropha Curcas” Based Diesel Oil (Jacodiesel) in Adamawa State. African Journal of Sustainable Development, 5 (1), 209 - 224.
Obukoadata, P. O. & Abuah, F. A. (2014). Media surveillance function within the context of the Ebola outbreak in Nigeria: Influences and perceptual frames. International Journal of Scientific Research and Innovative Technology, 1 (5), 53 - 66.
Akpan, I., Rishante, J. & Obukoadata, P. (2014). AUN community service and attitude change among stakeholders: The unwritten mantra. African Journal of Management, Social Sciences and Humanities, 2 (1), 245 - 264.
John, M. M.; Akpan, I. & Obukoadata, P. O. (2013). Enhancing corporate reputation through a deconstruction of issues and crises roles. New Media and Mass Communication, 16:32 - 41.
Akpan, I., Akpan, E. & Obukoadata, P. O. (2013). A semiotic deconstruction of symbols in print advertising contents: Implications for consumers purchase decisions in Nigeria. Research in Humanities and Social Sciences, 3 (13),13 - 26.
Akpan, I., Obukoadata, P. O. & Rishante, J. (2013). Audience perception of multimedia approaches towards HIV/AIDS campaign in South-South Nigeria. International Journal of Asian Sciences, 3 (3), 727-740.
Akpan, I., Rishante, J., Obukoadata, P. O. & Dauda, I. S. (2013). Hedging and blending of advertising elements in Nigerian newspapers: An aesthetic analysis. Research in Humanities and Social Sciences, 3 (3), 1 - 13.
Akpan, I. & Obukoadata, P. O. (2013). Multimedia communication systems for social development in Nigeria: A symbiotic deconstruction. New Media and Mass Communication, 10:23 - 32.
Akpan, I., Okon, G., Obukoadata, P. O.,Okugo, U. & Ihechu, I. (2012). The changing dynamics of ‘Think-Feel-Do’ model and its implications for advertising business in the Sub-Saharan enclave. Skyline Business Journal, 12 (1),18 - 27.
Obukoadata, P. O. (2012). Effects of Urhobo traditional symbol usage in newspaper advertising in Nigeria. ASUP-DSPG Multi-disciplinary Journal, 1 (1),317 - 323.
Dodo, W. A. & Obukoadata, P. O. (2011). Performance and perception: Defining roles and influences. Multi-disciplinary Journal of Academic Excellence, 4 (1), 116 - 131.
Obukoadata, P. O. & Akpan, I. (2010). Public perception of media coverage of the activities of the Independent Corrupt Practices Commission [ICPC] in Nigeria. Annals of Humanities and Development Studies, 1 (1), 185 - 195.
Obukoadata, P. O. (2010). Communication and underdevelopment: The Uzere example. Makurdi Journal of Communication Research, Benue State University, 1 (1), 17 - 46.
Obukoadata, P. O. (2009).Media involvement in sustaining democratic structures in Nigeria. International Journal of Language and Communication Studies, 2 (1&2), 73 - 90.
Obukoadata, P. O. & Akpan, I. (2009). Public relations role and impact in managing environmental related crisis in the Niger Delta. LWATI International Journal, 6 (1), 314 – 330.
Obukoadata, P. O. (2009). Identifying dysfunctional effects in events reporting: A media agenda in conflict resolution and peace building. The Nigerian Journal of Communication, 7 (1), 84 - 107.
Obukoadata, P. O. (2008). The challenges and prospects of the internet and other interactive media in Nigerian advertising scene. International Journal of Mass Communication, 9:397 - 412.
Obukoadata, P. O. & Godsgift, H. (2008). Cultural imperialism: A discourse. International Journal of Mass Communication, 9:125 - 135.

warning No Result For Grants Received.


S/N Conference Description Started Finished
National Conference of the African Council for Communication Education (ACCE), with the Theme: Communication and Conflict Reporting and Management, DELSU, Abraka, Aug. 6-8, 2008.“Identifying dysfunctional effects in events reporting: A media agenda in conflict resolution and peace building”. 2008-08-062008-08-08
1st Professor Idowu Sobowale International Conference, with the Theme: Media, Democracy and Development in Africa, Ago-Iwe, Ogun State, Mar. 31-Apr. 2, 2009.“Burden of media power in the process of development, democracy”. 2009-03-312009-04-02
African Council for Communication Education (ACCE) Ghana International Conference, with Theme: Communication Education and Practice in Africa – A Social Contract for the 21st Century, University of Ghana, Accra, Aug. 11-13, 2009.“Inherent polysemy in communicating health information in Nigeria: Analysis of HIV/AIDS messages”. 2009-08-112009-08-13
11th National Conference of the African Council for Communication Education (ACCE), with the Theme: Multimedia Communication Systems for Social Change and Development, AUN, Yola, Oct. 11-13, 2010. “Multi-media communication systems for social development in Nigeria: A symbiotic deconstruction”. 2010-10-112010-10-13
11th National Conference of the African Council for Communication Education (ACCE), with the Theme: Multimedia Communication Systems for Social Change and Development, AUN, Yola, Oct. 11-13, 2010. “Audience perception of multi-media approaches towards HIV/AIDS campaign in South-South Nigeria”. 2010-10-112010-10-13
Professor Des Wilson International Conference, with the Theme: Indigenous/Modern communication systems and Africa’s development crisis, University of Uyo, Mar. 17-18, 2011.“Entrenching An Afro-Centric Cultural Paradigm: Localizing The Agenda Setting Model”. 2011-03-172011-03-18
Training Workshop/ Beneficiary at the Digital Bridge Institute, with the Theme: Advanced Digital Appreciation Programme -Tertiary (ADAPT), University of Benin, June 27 – 1 July, 2011.2011-06-272011-07-01
Skyline University International Conference, GPBM 2012, with the Theme: Global Perspectives of Business and Management-Changing Dynamics, Sharjah-UAE, April 29 – 1 May, 2012.“The changing dynamics of ‘Think-feel-Do’ model and its implications for advertising business in the sub-Saharan enclave”. 2012-04-292012-05-01
The 5th CESDEV/ASNET/Ibadan Sustainable Development Conference, with the Theme: Sustainable Development in Pre-colonial, Colonial and Post-colonial Africa: Issues and Contexts, University of Ibadan, Nigeria. Aug. 25-28, 2014.“Diffusion modelling: A study of the diffusion of ‘Jathropha Curcas’ based diesel oil (JACODIESEL) in Adamawa State”. 2014-08-252014-08-28
Discussant/Facilitator at the USAID Peace Journalism Workshop, with the Theme: Peace Journalism, AUN, Yola, Nov. 29, 2014.2014-11-292014-11-29
The 17th National Conference of the African Council for Communication Education (ACCE), with the Theme: Communication, Language and 2015 Elections, University of Calabar, Oct. 20-23, 2015.“Thematic narratives inherent in political parties’ advertisements and voters' perception: Analysis of the 2015 electioneering campaigns”. 2015-10-202015-10-23
Facilitator at the USAID/AUN Peace Journalism Workshop, with the Theme: Telling Stories of Peace and Reconciliation in North-East Nigeria,AUN, Yola, May 31 –June 1, 2016.2016-05-312016-06-01
The 4th International Conference on Digital Media, with the Theme: Digital Media & Electronic Communication Conference, IUT of Le Havre (Le Havre, France) June 1 – 3, 2016.“Deconstructing attitudes, variants, issues inherent in Communication Strategies deployed by Online Teaching/Learning Institutions in Nigeria”.2016-06-012016-06-03
The 1st International Communication Association Africa (ICAfrica 2016) Regional Conference, with the Theme: Growing Communication Scholarship: Looking to the Past with Gratitude, the Present with Passion, the Future with Hope, Day Star University, Na“Abuse as language of political change: A lexical study of political campaign texts in Nigeria’s 2015 general elections”. 2016-10-192016-10-21
The 18th National Conference of the African Council for Communication Education (ACCE), with the Theme: Communication and Economic Development, University of Port Harcourt, Oct. 25-28, 2016.“Empowering vulnerable kids in Adamawa with numeracy and literacy skills for development: The TELA Model”. 2016-10-252016-10-28
2017 SACOMM Annual Conference, with the Theme: Locating the Power of Communication in a Time of Radical Change, Rhodes University, South Africa, Aug. 31-Sept 1, 2017.“Deconstructing stereotypical lifestyles of TV commercial consumers in Nigeria through cultivation analysis.” 2017-08-312017-09-01
The 19th National Conference of the African Council for Communication Education (ACCE), with the Theme: Communication Education, Research & Publishing in a Changing World, NIPSS Jos, October 31- Nov. 3, 2017.“Rethinking Communication Pedagogy in the 21st Century: A Case for Adopting the CMD Model”. 2017-10-312017-11-03
5th International Conference on Digital Media, with the Theme: Social Networks, Digital Traces & Electronic Communication, IUT of Le Havre (Le Havre, France) June 6 – 8, 2018.“Disconnect between social network sites usage and their effectiveness in Public Relations activities of select government agencies in Nigeria”. 2018-06-062018-06-08
International Association of Mass Communication Researchers (IAMCR) Annual Conference, with the Theme: Reimagining sustainability: Communication and media research in a changing world, Oregon, USA, June 20-24, 2018.“Revisiting social media network uses in rebuilding communities among displaced persons in Northeast Nigeria and attendant gratifications”.2018-06-202018-06-24