I, Dr. Jacob Udayi Agba hails from Obudu in Cross River State, Nigeria. I am currently a senior Lecturer in the Department of Mass Communication and Digital Media, University of Calabar. I also teach in the Department of Mass communication, Cross River University of Technology, Calabar, where I have been teaching for the last fifteen years. Prior to my appointment as a university lecturer, I worked as a broadcaster for fifteen years and rose to the rank of a Principal Producer with the Cross River Broadcasting Corporation. As part of my participation in university administration, I have served as postgraduate coordinator, Department of Mass Communication, Cross River University of Technology, Graduate School Rep., Faculty of Communication Technology, Cross River University of Technology, present Acting Dean, Faculty of Communication Technology, Cross River University of Technology, Member, postgraduate Committee, Department Of Theatre and Media Studies, University of Calabar, member, Committee for the setting of the Department of Mass Communication, University of Calabar among other responsibilities. I hold the Ph.D in Media Arts from the university of Calabar. I also hold the Master of Arts in Media and communication Studies from the same university. Prior to these qualifications, I attended the university of Cross River State, now University of Uyo and the Calabar Polytechnic where I obtained the Bachelor of Arts Honours degree In communication Arts and Mass Communication, respectively. I also attended Government Secondary School, Obudu and St. Charles’ Primary School where I obtained the General Certificate of Education “O” level and the First School Leaving Certificate, respectively. I have enjoyed grants from both the Federal Government of Nigeria and the Cross River State Government. In 2010 as part of the celebration to mark Nigeria’s fifty years as an independent nation, I was given a special award by the Cross river State Government in recognition of my contribution to both the nation and the state. I am currently a Knight of the Catholic Church in the order of St. Molumba. I have also been given different honours by at least, three catholic churches in Calabar Archdiocese. I have taught in the Departments of Mass Communication, Cross River University of Technology, Theatre and Media Studies, now Theatre, Film and Carnival Studies, University of Calabar, Linguistics and Communication, University of Calabar, and Mass Communication and Digital Media, universities of Calabar. I have served as Deputy Editor, CRUTECH Journal of Communication, Associate Editor, Image Journal in the United States and Associate Editor, Journal of Arts and Society also in the U.S.A. I have supervised more than twenty postgraduate students and mentored many in research engagements. I have attended many conferences and presented papers including the African Council for Communication Education (ACCE) Conferences, Association of Communication Scholars and professionals (ASCPN) Conferences, Conference of Arts in the Society among others. I presently belong to professional associations like African Council for Communication Education, Association of Scholars and Professionals of Nigeria, Nigerian Institute of Public Relations among others. I currently have twenty-seven publications in reputable international and local journals including one book chapter and three books.